Vicky Violet Direct Hair Color


Vicky Violet is a cool-violet pastel that is built upon a pale silver and will make any hairstyle feel ultra-modern.


  • Semi-permanent
  • Vegan & cruelty-free
  • Ultra-creamy conditioner based
  • Without harsh chemicals, such as ammonia or hydrogen peroxide
  • Mixable & DIY-friendly


Reduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.

For best results, bleach your hair to level 9-10 blonde with our Herman's Amazing Bleach Kit.


Apply a thick layer of Vicky Violet hair dye on towel-dry, unconditioned hair and leave it in for 60-90 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense pastel purple hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.


  • Allow at least 24 hours before your first shampoo
  • Wash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.
  • Use our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing.
  • You can store the leftover color or mix it with your conditioner for a regular touch-up.


  • Visit our How To Use - page for detailed instructions.
  • Vicky Violet shows up best on level 10 blonde hair. It will most likely just add a light blue tint to medium blonde hair (level 7-8).
  • Please note that Vicky will have a purple result if there is yellow tint in the base. If the undertone is a cool blonde, the end result will be more blue.
  • If you want to change up your pastel looks often, Vicky Violet is a good one to start with.
  • Our lighter colors tend to be easier to fade from the hair.
  • Check out our other pastel shades here.
  • Want more tips? Email and ask our expert!

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Product information

Includes 115ml of color.

Shelf life: unopened 36 months, opened 12 months.

Ingredients: Aqua, cetearyl alchohol, distearoylethyl hydroxyethylmonium methossulfate, ceteareth -20, citric acid, phenoxyethanol, hc blue no. 15, basic violet 16, methylparaben, ethylparaben, butylparaben, propylparaben.