Rosemary Mauve Direct Hair Color


Rosemary Mauve is smoky lilac, which coolness makes it the most mystical dye yet.


  • Semi-permanent
  • Vegan & cruelty-free
  • Ultra-creamy conditioner based
  • Without harsh chemicals, such as ammonia or hydrogen peroxide
  • Mixable & DIY-friendly


Reduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.

For best results, bleach your hair to level 8-10 blonde with our Herman's Amazing Bleach Kit.

If your hair is too yellow after bleaching, use our No Yellow Shampoo or No Yellow Mask to neutralize the yellow into white. Apply and leave it in for 1-3 minutes. That is important for violet hair colors so the yellowness won't turn the violet into brown or ashy brown.


Apply a thick layer of Rosemary Mauve hair dye on towel-dry, unconditioned hair and leave it in for 60 - 90 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense lilac hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.


  • Allow at least 24 hours before your first shampoo
  • Wash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.
  • Use our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing.
  • You can store the leftover color or mix it with your conditioner for a regular touch-up.


  • Visit our How To Use - page for detailed instructions.
  • Although you should pre-lighten to a level 10 platinum blonde for truest results, this shade works great from levels 8+.
  • Want more tips? Email and ask our expert!


    Fast shipping

    Safe payment methods

    Vegan products

    Product information

    Includes 115ml of color.

    Shelf life: unopened 36 months, opened 12 months.

    Ingredients: Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, Methylparaben, Basic Blue 99, Acid Violet 43, Basic Brown 16, Basic Red 76, Basic Yellow 57, Ethylparaben, Butylparaben, Basic Violet 2, Propylparaben, Basic Blue 124, Basic Red 51.