Some shades are easy to describe, but others deserve a little more.
Coco Choco is our deep chocolate brown direct hair dye — created for balance, versatility and undeniable shine. It’s rich without being heavy, deep without being dull, and carefully formulated to sit between warmth and neutrality.
What makes Coco Choco special?
Coco Choco is all about depth with balance. While the shade leans slightly more warm than cool, it is not too red and never overly golden (unless your base is very, very yellow). This subtle warmth keeps the color rich and natural-looking, without drifting into unwanted tones.
The result is a true chocolate brown — deep, glossy and effortlessly wearable.
Before & After: What to expect
Before:
Coco Choco can be applied on a wide range of base colors. On very light or platinum blonde hair, it creates a smooth and even transition to brunette. On faded or previously dyed brown hair, it restores depth and richness instantly.
After:
The hair appears noticeably deeper and shiny, with a chocolate brown tone that looks soft, dimensional and glossy. The finish is smooth and silky, enhancing the natural movement of the hair rather than masking it.
Fading:
As Coco Choco gradually fades with washes, it softens into a lighter brown tone. This makes the grow-out and maintenance phase easy and natural-looking.
A perfect balance for bold colors
Coco Choco is also the perfect companion for bold and vivid shades. Used alongside bright or highly pigmented colors, it brings depth and balance to the overall look, grounding brightness and adding contrast without overpowering it.
Whether paired with vibrant panels, color blocks or statement shades, Coco Choco helps create harmony between intensity and richness.
Who is Coco Choco for?
Coco Choco is one of our most versatile brown shades.
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Anyone who wants to go brown, whether from blonde, light brown or another shade (just remember color theory!)
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Going brunette from blonde or platinum
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Refreshing faded brown or box-dyed hair
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Balancing bold or vivid colors with a deeper companion
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Looking for a brown that isn’t too warm, too cool, too red or too ashy
If you’re simply looking to switch to brown — and want a deep, balanced chocolate tone — Coco Choco is an easy and reliable choice.
For hair professionals
Coco Choco is a highly usable shade for salon work.
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Ideal for blonde-to-brunette transformations
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Excellent for refreshing and evening out brown bases when permanent hair color is not needed
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Works beautifully alongside bold and creative colors
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Creates a soft, glossy finish without excessive warmth
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Fades cleanly into a lighter brown, making maintenance predictable
Its balanced undertone makes Coco Choco especially suitable for clients who want depth without too much redness, and richness without ashiness. A dependable chocolate brown for modern salon needs.
Important note on results & longevity
As with all direct hair colors, the final result and color longevity of Coco Choco depend on several factors, including:
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the starting base color
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hair porosity and condition
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application technique
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frequency of washing
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products used during washing
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quality of home care (products, hot tools etc.)
Because every head of hair is unique, results may vary — and that’s part of what makes using semipermanent hair color personal.
Final thoughts
Coco Choco is not about extremes. It’s about perfect balance — deep, chocolatey, slightly warm but never too red, and designed to age beautifully over time.
A true essential for anyone who loves brown!
🍫 You'll find Coco Choco direct haircolor here!
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