Mathilda Grey Direct Hair Color


Mathilda Grey is our deepest shade of grey, leaving your hair with a dark ashy hue.


  • Semi-permanent
  • Vegan & cruelty-free
  • Ultra-creamy conditioner based
  • Without harsh chemicals, such as ammonia or hydrogen peroxide
  • Mixable & DIY-friendly


Reduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.

For best results, bleach your hair to level 9-10 blonde with our Herman's Amazing Bleach Kit. Natural gray hair also needs to be bleached before coloring, otherwise, the color won't attach to your naturally gray hair.

If your hair is too yellow after bleaching, use our No Yellow Shampoo or No Yellow Mask to neutralize the yellow into white. Apply and leave it in for 1-3 minutes.


Apply a thick layer of Mathilda Grey hair dye on towel-dry, unconditioned hair and leave it in for 90-120 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense dark grey hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.


  • Allow at least 24 hours before your first shampoo
  • Wash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.
  • Use our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing.
  • You can store the leftover color or mix it with your conditioner for a regular touch-up.


  • Visit our How To Use - page for detailed instructions.
  • Mathilda Grey shows up best on level 10 blonde hair.
  • Any yellow undertone can give your hair a greenish or brownish tint.
  • Want more tips? Email and ask our expert!

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Product information

Includes 115ml of color.

Shelf life: unopened 36 months, opened 12 months.

Ingredients: Aqua,
cetearyl alchohol, distearoylethyl hydroxyethylmonium methossulfate,
ceteareth -20, citric acid, phenoxyethanol,
methylparaben, basic blue 99, ethylparaben, butylparaben, acid violet
43, basic brown 16, basic red 76, basic yellow 57, propylparaben.